Hi All.

This month we are concentrating on the Accessory.

Accessories, especially Cashmere accessories can add the vitality to a dull wardrobe, the right accessory can make the difference to your day and how you view it.....

Blue is such a positive colour, Cashmere is warm and luxurious, combine the two and you have the perfect combination for any dull day.  

Navy Cashmere Wrap

Bright Blue Cashmere Scarf

Bright Blue Cashmere Gloves

                                                                                

And they also make the perfect gift!

The Argyle Sweater is one of the most iconic of the Scottish Knitwear Designs

The Argyle Sweater is making quite a come back with the younger generation making it trendy, while the gentleman on the golf course still looks very comfortable in it, before or after the 18 holes, which was popularised in the 1920's by the Duke of Windsor.

The Argyle pattern was developed from the tartan of Clan Campbell, of Argyll in Western Scotland, since the 17th Century.  It was traditionally used for kilts and more recently from the patterned Argyle kilt socks as worn by Scottish Highlanders.

The Argyle design and the tartan are two designs from one, the Antique Royal Cashmere Throw is also taken from the traditional tartan with the bold bright colours that only the Scots can put together reflecting the natural beauty of their surroundings.

Which is your favourite tartan?

This has to be the craziest SALE ever!!!

Why not take full advantage of the massive savings, both in the shop and on the website

http://www.seventeen71company.com/

Not on the website then phone 01450 363844 and speak to Elaine, for postal charges and information see: 

http://www.seventeen71company.com/scottish-knitwear-shop/shopping-information.aspx

Lacoste polo's: Was £75 Now £37.50, turquoise, light blue, lime green 

Navy with check piping on pocket, Was £89.95 Now £44.97

Plain T'shirt with logo in turquoise, white and marine blue Was £39.95 Now £19.97

Printed Lacoste T'shirt Was £45 Now £22.50

Lulu Guinness Handbags and accessories -30%

Or email: shop@seventeen71company.com

 I recently visited the factory Scott and Charters located in Hawick, in the Scottish Borders, where a lot of our beautiful Cashmere garments are made.  This is a craft with many processes still produced by hand, that I thought I would share them with you, in a short film by Jack Chipperfield, due for completion shortly.  Until then, I took some photographs of a few of the processes to show what is involved in producing some of the finest cashmere garments produced the world over.
1> Cashmere on cones direct from the spinners.

2>The skirts and cuffs are knitted separately and put on to the knitting bar by hand, stitch by stitch.

3>The bars are then loaded onto the knitting machine where the rest of the section is made, ie sleeves, front, back.








4>The finished knitted garment, in its greasy state and before linking

 5>The linking process: the front of the garment is fed onto the linker and then the back is fed on and the two components are linked together.

6> It is then washed or scoured of all the natural oils from the product, this is critical and why no other country can produce the same luxurious quality.  Then the buttons and labels are added, pressed, bagged and sent out to the customer in this case seventeen71company.
Watch this space for the film and share it with your friends  www.seventeen71company.com

My Animoto Video

My Animoto Video - To view video click on link

This is our 2nd attempt, they can only get better, but we'll make sure we have good fun trying!

The new spring summer collections are now in the shop, along with Lulu Guinness hand bags, which are stirring up a lot of excitement. We aren't surprised about this as they are absolutely fabulous, darling.

The Easter holidays were very quiet, probably due to, the price of petrol, the economy in general  and of course, the budget.......

Friends of ours went skiing in Aspen and I turned four shades of green when I saw the photographs.   We on the other hand had a night in Aberdeen, my first visit to the city and I look forward to the next, hopefully in the summer months, although it was 20 degrees up there a few weeks ago.

We met a lovely lady called Sally who runs a Designer boutique called Scottesque and also makes a fabulous coffee.

We then travelled home via the House of Bruar, and that was quite spectacular, especially the drive through Glenshee
http://www.ski-glenshee.co.uk/Webcam

Keep an eye on the website for new developments.....!

My Animoto Video

My Animoto Video

Our first video! 
Room for improvement, but a good start.

I can't believe how quickly this year is going, a few dates for our diary coming up:

Easter - Good Friday 6th April - Maybe a little luxurious cashmere this year instead of a chocolate egg.

St George's Day - 23rd April - My wedding anniversary! I'll need to get him something special and leave a hint for what I would like too!

Early Spring Bank Holiday - 7th May - A day off to relax with the family, why not get that new top you have your eye on.

The Queen's Official Birthday Bank holidays - 4th and 5th of June - Perfect time for a picnic or bbq, check out the gorgeous throws or just freshen up the lounge by adding throw to the sofas.

Or just pop in to the shop and see us and what's new this season.....keep an eye on the website for new updates too.

Mother's Day? 

Mothering Sunday? 

March 18th 2012

In the UK and Ireland, Mothering Sunday falls on the Fourth Sunday of Lent, historians believe that the origins of this day is from the 16th century, when it was traditional  practise to attend your Mother Church, all young apprentices and those in service were released from their duties to return home and mothers were reunited with their children.

It didn't really become popular in the UK until American Soldiers brought their celebratory version of it over during World War II, which the merchants saw as a prime opportunity, and making it more of the commercial day that we celebrate it today.

It could be argued that the only people who benefit from it are the shops!  But if it means you remember your mother with a bunch of flowers, a cake, a card or a little bit of luxury, does it matter whether it is commercial or not?

                               http://www.seventeen71company.com/
Especially as the economy gets a much neededboost, and mum's are still number 1.

In America the holiday was invented by Anna Jarvis in 1908 to celebrate her mother, however it became so commercialised that she eventually ended up opposing the holiday she created!

Beautiful countryside, amazing and often cruel history, but still the most luxurious knitwear in the world.  Scottish Cashmere.

The Promotional garment this week is a luxurious 4 ply Cashmere Cable Round Neck Men's Pullover, made in the Scottish Borders, the Home of Cashmere and the Home of seventeen71company.  Perfect for the weekend retreat while hunting, shooting or fishing.  If you are out about in the Borders this weekend drop into the shop in Hawick and see what else we have to offer for the quality conscious, discerning Lady or Gentleman.

Interesting facts about Cashmere

The light, luxurious handle and the definition of the cable can only be achieved in this exquisite natural fibre.

The cashmere fibre is produced in China, Mongolia, Afghanistan and Iran from the wild nomadic Capra Hircus goats. A shortage of cashmere goats, lack of herdsmen to tend them and a rising demand for the product all adds to its appeal. It is traded as a commodity and therefore prices are subject to market fluctuations, just as gold or silver. 

Due to a rapidly growing manufacturing capacity from China, cashmere has now become far more accessible to all shoppers over a variety of qualities and prices, from the fashionable one season throw away’s, to the beautiful Scottish products that are designed to last a life time and improve with age, like a fine Scotch Whisky.

http://www.seventeen71company.com/scottish-cashmere-clothing/men/pullovers/chunky-cable-round-neck-cashmere-pullover.aspx

“	A well-dressed gent with thick greying hair and a polite air, Walker's soft Irish voice, his lack of aggression, the composed expression hiding a gentle smile, ........	”
—Bob Monkhouse about Roy Walker

It was a pleasure to welcome Roy Walker to seventeen71company on one of his recent visits to Hawick.

Well, we have a lot to catch up with, the recent visit of the invading army: ie the English, with their comrades in arms the Scots.   A fantastic weekend was had, Golf: the Scots won....Rugby: yes, you've got it the English won!
Thankfully it was another jolly good weekend, enjoyed by all, with no serious side-effects.

Well at least it wasn't cancelled!

My sympathy really went out to all of those at the Stade de France for the French - Ireland game, waiting for kick-off, when it was cancelled.

"Having witnessed and assessed the rapid deterioration of the playing surface between the final pitch inspection and the scheduled kick-off time, and following consultation with the match official team, both coaches and championship organisers, Pearson deemed the pitch unplayable on player welfare grounds."


Stuart Hogg "The Hawick boy"!  played an absolutely magnificent game on Saturday against Wales. Shame however about the try that was denied, it appears that he regained control of the ball before it hit the ground. But only after Scotland conceded three tries in under 16 minutes!  Final score 27-13 in Cardiff.                                                                  
And a fond farewell to Dan Parks as he retires.


"Heavy snowfall all afternoon had put the game at risk, and vast swathes of the pitch were still covered in snow throughout the match".

But the Italy - England game still went ahead, and the inexperience of the English team once again proved them a force to be reckoned with.

So we chose a Rose Men's Cashmere Cable Pullover this time, but it also comes in green!

http://www.seventeen71company.com/scottish-cashmere-clothing/men/pullovers/cable-crew-neck-cashmere-pullover-rose.aspx

Oops!

http://www.seventeen71company.com/scottish-cashmere-clothing/women/sweaters/cashmere-white-cable-roll-collar-sweater.aspx

As this weather is quite a talking point, we thought we would look at some of the best ways to keep warm.
     A nice open log fire
     A hug
     A 1771co 4 ply cashmere sweater made in Scotland
     A wee nip of Turnbull's Scotch whisky
Now put all four together and it will make up for the results of the Calcutta Cup at the weekend!

Come on Scotland, wear your colours on your sleeve.

http://www.seventeen71company.com/scottish-cashmere-clothing/men/pullovers/saltire-lambswool-pullover.aspx

Come on Scots, whether you are home or aboard, the rugby season is nearly upon us, show your true colours and wear it on your sleeve.  Not only is this a wonderful quality Lambswool it is also made in Scotland. 


The world’s finest knitwear expertise and unsurpassed quality is still ‘Made in Scotland’ and recognised as such by world-renowned and prestigious designers and labels.  At seventeen71company we endeavour to support our local business, far too many of the knitwear mills in Hawick in the Scottish Borders have gone.  


Now is the time to buy British, support your local business.

                                  Stephen Gallacher shops at seventeen71company

Stephen Gallacher, Scottish Golf Pro who has notched up some impressive wins including the Dunhill Links Championship on the European Tour, recently visited us at seventeen71company and was well looked after by Elaine our wonderful Merchandising Manager.  He wrote in the feedback book: "Super Service and a good choice of Cashmere".  He enjoyed browsing through the Men's range of cardigans, jackets and jumpers finding the perfect cashmere gift for the person he was buying for.  He then went to Turnbull's for lunch. 

http://www.seventeen71company.com

seventeen71company's New Year

Welcome to seventeen71company's New Year, Home of Cashmere in the heart of the Scottish Borders, 


http://www.seventeen71company.com where the sale begins, amazing prices, beautiful product for Men and Ladies, delivered with a personal friendly service.
  
If you  have any queries speak to one of our trained personal on +44 (0)1450 363844.

1771 when Bailey John Hardie brought the first knitting frame to Hawick.

Our shop is situated in the beautiful Scottish Border Region of Hawick, where the history has been written by the Clansmen, and the country side is as stunning as the knitwear and tweed produced here.

 1771, http://www.seventeen71company.com when Bailey John Hardie brought the first knitting frame to Hawick.

We endeavour to bring a little of this quintessential Scottish flavour to the public, inspired by over 200 years of skilled heritage, we pride ourselves on quality, design and workmanship overseen by the workers from the old Bonsar Mill of the late 19th Century that adorn the walls.

Traditional patterns and textures are combined with contemporary design in luxurious fibres, drawing on all the colours and textures synonymous with the Scottish Borders. Exquisite cashmere, cashmere/silk, cashmere/cotton, merino, lambswool and cotton clothing, co-ordinate with beautiful accessories, colourful tweeds, sumptuous suede and leather bags, offering a superb range, with something for all budgets and tastes, for men and women.